London, Graphic Bar — 21st June, 2011 — It was a beautiful sunny evening in Soho to launch the new Fadz networking event by Xchangeteam at Graphic Bar. The venue was full of glasses of champagne for arrivals to enjoy before the presentations began. Xchangeteam’s MD Mike Berry was first to introduce our keynote speakers who covered the topic of the evening; "Planning your campaign - How digital media can create effective and innovative consumer journeys". Jeremy Garner & Mark Brown from Weapon7 presented on how they engaged their target audience when promoting the new SLR Mercedes Benz, creating a story of events for the audience to follow and interact with. While Paul Mallett from Brass showcased Ribena’s digital marketing: driving participation among families through real-world events and online stories, and increasing the brand’s fanbase through interactive advertising and live social media activity.
The event had a great turn-out with a mixture of creative & strategic heads from different agencies, also heads of marketing from large FMCG, digital and superbrand blue chips.
Simon Lewis, Editor at Only Marketing jobs said; “A refreshing approach by Xchangeteam of engaging new and existing digital agencies at a superb speaker event tonight at Fadz”. Mike Berry, MD at Xchangeteam said; “We at Xchangeteam wanted to use our connections within the digital industry to create an exciting event with successful case studies on established brands that fellow media experts could be exposed to and hopefully gain value from hearing how these campaigns came about. Going forwards Fadz events will be a way to showcase current trends within Marketing, Media and Communications to those who work within these sectors. We believe people will gain a valuable insight and experience a networking opportunity with liked minded professionals.”
See the Mercedes Benz campaign by Weapon 7, click to find out more.
See the Ribena campaign by Brass, click to find out more.
