Freelancing offers you the opportunity to decide the direction you want your career to take. The options are endless, but you need to know what suits you best, so that you can keep yourself focused and marketable.

What to consider

Specialist or generalist ? You need to decide whether you want to specialise in a particular niche or be a generalist and how you want to position yourself - whether hands-on or a senior strategist - a lot of which depends on your experience.

Which companies?

Part of this also depends on the type of clients you want to work for and the work that you enjoy doing and are best at. The joy of freelancing is that you can develop skills along the way, so don't ever have to feel that you've been pigeon-holed - if you don't like the direction you're moving towards - change.

Marketing yourself

We help market all of our freelance consultants, but what we say depends on how they've marketed themselves to us. A portfolio of past work, case studies and testimonials is an excellent marketing tool - and later branded stationery or at least a business card adds to your professionalism when meeting prospective clients.

You must also consider what daily rate you wish to be charged out at which we can advise you on.

However you choose to work, your clients will judge you by your ability to deliver quality work to deadlines - so your professional reputation depends on this.

Email this page