Two hour Masterclasses, in Facebook, Twitter and Linked In.
Bristol - 12th and 26th October 2011
Facebook Masterclass11.30 am 12th October and 2.30 pm 26th October
Twitter Masterclass 9.00 am on 12th October and 9.00 am 26th October
LinkedIn Masterclass 2.30 pm 12th October and 11.30 am 26th October
Facebook Masterclass
Overview:
Whether you use Facebook personally or for marketing purposes or both, keeping up to date with all the changes and new features offered by the main consumer and marketing network can be time consuming. This course will specifically look at how brands, companies and products should use Facebook in marketing activity from formulating a campaign strategy through to measuring results.
Course features:
Social media strategy using Facebook as a campaign tool
The right and wrong way to use Facebook
Facebook analytics – evaluating your campaign
Integration of Facebook with other networks and with traditional marketing and PR campaigns
Creating interesting and compelling content for a Facebook audience
Suitable for:
Those with some or limited knowledge of Facebook. The course will also look at some of the more advanced feature that Facebook offers for brand marketing so is therefore relevant for those already practicing social media marketing Facebook campaigns.
Twitter Masterclass
Overview
Twitter can be one of the simplest social media tools to use; but using it well and to good effect is another matter. This course offers hints and tips on how to get the most out of Twitter for both B2B and consumer sectors.
Course features
Twitter campaign set up and best practice for ongoing management
Developing a Twitter content plan, tone and messaging
Building a strong Twitter community
Managing twitter activity within your work day
Evaluating impact made by Twitter
Integration with other social media marketing tools/digital activity
Suitable for:
Marketers, PR practitioners and in house teams that want to understand how to use this network effectively. Existing knowledge or prior use of Twitter not required. A general understanding of the network is an advantage but not a requirement.
Linked In Masterclass
Overview
Linkedin has become a very powerful networking tool. This course will help you understand how to get the most out of this great business tool for marketing your company, brand or service. The range of features will be explained and individual sectors will be looked at to show the scope of the network.
Course features:
Using Linkedin is an individual
How to promote your business using Linkedin
Marketing and recruitment features of the network
Integration with other social networks
Creating a Linkedin campaign strategy
Evaluating your impact
Suitable for:
Those who want to get an in depth understanding of how Linkedin works; its features and benefits for business. Prior experience/knowledge of Linkedin is an advantage but not a requirement.
Costs
£49.00 plus VAT for each Masterclass for members of our supported professional bodies (CIM, CIPR, Bristol Media, PRCA, SWPRO). £59.00 plus VAT for each Masterclass for non members. All Xchangeteam clients and candidates will be offered member rates.
To book, email
hello@talkingheadsuk.co.uk
hello@talkingheadsuk.co.uk www.talkingheadsuk.co.uk Freephone 0808 147 6939
Joanna Randall – Talking Heads Trainer.
Joanna’s career spans 17 years in PR and full service marketing agencies. As Head of PR for McCann Erickson Bristol she set up the specialist social media unit SoMe in 2009 and established the annual UK Social Media Marketers’ Index.
She now runs her own PR and social media agency, PurpleFish PR, which offers specialist social media expertise and senior PR consultancy services by integrating digital media channels with more traditional communication methods.
As a consultant to Social Heads (
www.socialheads.co.uk) she provides social media implementation packages direct to businesses and creative agencies. Joanna is a social media trainer to several of the South West’s leading PR and marketing agencies and has also run social media training sessions for the CIPR’s Communicator conference.
