Social Media Marketing and PR forms a huge part of every brand’s communications strategy and the need for more knowledge about these innovative and exciting platforms is increasing.
Following the huge success of our
Social Media for PR and Marketing courses (see below), many delegates asked for more in-depth training in each of the three most popular social media sites…and so our Bite Size Masterclasses for Facebook, Twitter and LinkedIn have been launched!
Just £47.50 plus VAT for a two hour course, these represent excellent value for money and a great opportunity to learn more about these valuable tools.
Mastering Facebook
- How to build a brand and campaign `page` on Facebook
- Creating your own custom URL
- Mastering privacy settings
- Facebook analytics - knowing your audience
- How to get the most out of community management for growing your Facebook page
- Facebook rules - what kind of activity will get you banned and how to avoid it
- Apps and competitions in Facebook
- New developments and how to use them for your campaigns - Facebook Places, Groups and commerce
Mastering LinkedIn
- An overview of LinkedIn and its new functions
- LinkedIn for networking - best practice
- Etiquette - who to connect with and how
- Recommendations and how to get them
- How to search for contacts
- Linking to other social networks to make your LinkedIn system more effective
- How to make use of Pro accounts
Mastering Twitter
- Setting up a best practice Twitter account for personal or company profiles
- Twitter on apps - Tweetdeck, mobile apps and Twitter for your blog
- Branding your Twitter page
- Automating Tweets to post news or content from other sites to your account
- Building Twitter lists
- Etiquette and how-to`s for followers, following, hash tags and link shortening
- Understanding Twitter lingo, from retweets to trending topics
- Multimedia Twitter, such as Twitpic, Yfrog and Twitvid
- Twitter analytics and optimising your campaign
- Tips for stand-out campaigns, how to trend, driving traffic and influencing the influencers
London - 15th February, Facebook 9am, LinkedIn 11.30am and Twitter 2.30pm.
(Venue:- MWB Holborn Meeting Rooms, 88 Kingsway, London, WC2B 6AA)
And back by popular demand...!
Social Media for PR and Marketing - An Introduction
A half-day course, presented by Drew Benvie
London - 11th January 2011
Highly informative, this course will provide a foundation in the five essential cornerstones of social media in a PR and marketing context: monitoring, content creation, engagement, networking and measurement. This session will give you enough of an understanding of social media, enabling you to publish a podcast, organise a blogger briefing, design and write a blog, monitor your buzz and measure your results. You’ll get a feel for the equipment and skills needed to make a social media campaign fly, and see the opportunities made available beyond the traditional PR remit and the effects in a broader marketing and communications sense in this changing social media landscape. Social media has the power to change a brand’s perception and this course will offer examples of challenges and success stories in this context. This social media foundation workshop is suitable for communication and marketing practitioners of all levels, but is geared more toward beginners.
Social Media in PR and Marketing - Advanced
A half-day course, presented by Drew Benvie
London - 2nd February 2011
Designed for those who know their `trackbacks` from their `hashtags`, the advanced social media workshop is designed to turn a social media-savvy campaign into an award-winning one. The session covers the practicalities of the newest social media platforms that will transform a PR campaign and secure buy-in from all levels of the organisation by moving beyond PR and into sales, marketing and product development. This workshop is suitable for those with a sound understanding of social media in a PR or marketing context, and as a follow-on course to the introductory one above. For the more experience social media practitioners, exploring PR and Marketing by Social Media.
Timings - 8.45am arrival for a 9am prompt start, finishing by 1pm.
Costs - £105.00 + VAT for one course, or £195.00 + VAT if you book both courses at the same time.
Venue – 33 Digital, 33/41 Dallington Street, London, EC1V 0BB
Payment and terms – Payment must be made immediately to secure your place on the course, visit
www.talkingheadsuk.co.uk to make your payment by Paypal, or send a cheque to Talking Heads UK Ltd, 139 High Street, Portishead, BS20 6PY.
We’ll be happy to hold your place on the course pending payment, please email us to reserve your place which will be confirmed once we receive payment.
Course places are non refundable.
These courses always sell out quickly, as they are such good value for money and so informative, so please book to secure your place.
For more information please call 01275 847774 and speak to Liz Snell or email
hello@talkingheadsuk.co.uk
Your trainer…..
Drew Benvie is MD of 33 Digital and one of the earliest practitioners of social media in corporate and consumer communications. Named as one of PR Week’s 29 under 29 and at the helm of an agency shortlisted for PR Week’s best new consultancy in the 2010 PR Week awards, Drew is one of the most experienced social media marketing consultants in the industry. Drew`s background is in corporate, digital, technology and social media PR, having worked agency and client side for ten years. He runs UK and global campaigns for brands including FT.com, O2 Telefonica, Debenhams, Microsoft and Premier Inn and has built 33 Digital into a major force in the UK digital PR industry.
http://drewbenvie.com
